Canadas ONLY Continuing Medical Education (CME) magazine for physicians, surgeons and specialists. CME is the ONLY journal where Canadian Physicians come for CME presentations. CME follows the interests of physicians by surveying them monthly. Every issue offers readers opportunities to reply with editorial preferences. Over 300 reader reply surveys each issue pinpoint what doctors are most interested in. CME publishes contemporary articles drawn from selected CME programs at Canadas leading medical schools, universities and institutions. Each issue focuses on the best CME presentations and keeps Canadian Physicians informed of the latest advances in diagnostic techniques and treatment modalities. CME consistently ranks in the top 5 for total page exposures and total readership. And in 2007, readership and page exposures increased by 13.6% and 14.4%. (PMB - July 2007) Amid the flood of clinical journals that Doctors receive, CME stands out from the crowd. CME is a publication physicians read because they want to... not because they feel they should. Enjoyment of Read is important because it relaxes the reader's critical thinking and makes them more open and receptive to advertising messages. (2003 Journal of Advertising) Published 11x per year (monthly – Nov/Dec combined)
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